How we made Browns Books £230,000 in 3 Months
Browns Books approached us and asked for assistance with their Google Shopping feeds and campaigns. This was not a simple process with a product feed including over 50,000 products.
They had never used Google advertising before and intended to focus on developing a B2C audience because they had previously solely wholesaled to education systems such as schools.
How we approached it
Before saying yes, Jake, our CEO, organised a quick 15-minute demo call with their marketing director to discuss and understand their business, how it operates, and how we can help them.
After the call we made had a much better understanding of Browns Books needs and how we can provide help.
This was the plan:
- Import product feed
- Create a broad Google shopping feed (All Products)
- Create a targeted Google shopping feed (Best selling)
- Create a retarget audience
- Optimise product titles & Google Shopping Categories
- A/B test to find a killer bidding strategy
Over three months we generated them an additional £230,000 spending only £6000.
230K Conversion Value
5 Million Impressions
Overall we would call this a successful campaign and you can definitely imagine the smiles we received from Browns Books themselves.
Interested in working with us and seeing similar results? Organise a quick 15-minute demo call below and start skyrocketing your ROI & ROAS with Shape it.
Have an idea? Let’s Shape it.
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Free 15-Minute Demo Call
By the end of this Audit call, you will have a clear understanding of the next steps you can take for your business to start generating consistent and reliable results online with Funnels & Paid Advertising.